Case Study
Sector: Education
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Case Study
Financial Services
Your Mortgage Recruiter (“YMR”) was founded by Andrew Brown in the latter months of 2021. Andrew, who after 16+ years working for a household name within the recruitment world, finally felt like it was the right time for him to scratch an itch he’d had for years prior & launch his own agency across a market he knew so well. Focussing across the financial services sector (primarily into the mortgage market on a perm’ basis), this is his story.
Client Name: Andrew Brown
Company Name: Your Mortgage Recruiter
Sector: Financial Services
Inception: 30 November 2021
Isotope Partnership: Traditional
More often than not, the exceptionally talented recruiters that the team at Isotope are fortunate enough to talk with & support have felt professionally ready to launch, run & develop their own agencies for some time prior to ‘making the leap’.
Feeling professionally capable usually means that you’ve seen the cyclical nature of your particular recruitment market a number of times now, you know the ups & downs so well that you have come to anticipate those fluctuations over the years. Your referral network is strong & sometimes you need only understand the headline criteria for a role & already you’re matching the perfect candidate to the perfect role in your mind.
But feeling professionally ready to launch your own agency is only half the battle; although a half that Andrew, after 16+ years mastering his craft within an agency synonymous with fantastic training within the recruitment world & being fortunate enough to successfully build their brand new mortgage offering many years prior, had well & truly conquered.
The (some would argue) trickier part of ones startup journey is getting to a stage where you feel personally ready to make that leap. After all, it’s a big change. One that, after nearly 2 decades working for the same company, was understandably nerve wracking for Andrew. Yes, he knew that starting his own agency was the right thing to do & yes, he had full support of his recruitment-loving spouse & yes, he knew that the pros far outweighed the perceived drawbacks but that doesn’t make it any less daunting.
And so his conversations with Isotope started slowly. They were meticulous, well calculated & formed part of a wider research project by Andrew where he spoke with companies who offered “similar” to Isotope to ensure (like we always advise) that Isotope was the right route for him & not just “the only” route.
But as each conversation matured & we all got even more comfortable with one another, things started to just feel… well, right. We were right for Andrew & Andrew was right for us; an equilibrium that is so important when setting out to create & develop your own agency that’s for sure.
The FS market is as far wide as it is deep & therefore to suggest there’s a “one size fits all” support model for every agency within the market, would be wrong. With that in mind, here are just some of the areas of support Isotope are lucky enough to work with YMR across:
Logo design
Business cards
Letterhead
Compliment slip
Email signature
Social banners
Homepage design
Logo animation
First year success
Targets smashed
Average Fee increased
Versus employed
100% Repeat business
Loyalty shines through
Hire ready
Hiring into 2023 & beyond
As part of the on-going creative & marketing support provided to our clients, the creative team are on hand to ensure that both the visual & brand identity of our clients are constantly reflective of our client & their business. Check out just some of the more recent creative work, here:
If you are considering starting your own recruitment agency and all that is in turn involved within this process, then I would happily recommend that you speak with Max to discuss how he and the Isotope Capital team can assist you within making this transition a successful reality.
Shortly after having contacted Max his knowledge regarding launching new recruitment businesses was clear to see, as is his professionalism and passion to aid you to positively develop your business. The Isotope team are always willing and available to assist me with any queries or support that I may require.
The valuable support provided within both launching and then continuing to develop my business in relation to (and not limited to) the company launch (via Max), the management accounting elements of the business (via George) and the marketing/creative aspects of the company to assist me within capturing the vision of the business (via Alan, including assistance with the businesses logo, stationery and website design/creation), has been excellent.
I wouldn’t hesitate within recommending Max and the whole Isotope Capital team. I am grateful for both their guidance and continued support.
Ever wondered if Cupid offered rebates in his matchmaking service? If he did, he wouldn’t be putting his hand in his pocket this time around. Andrew isn’t the only recruiter in the Brown household; his wife, who he meet during his time as an employed recruiter, has been instrumental in helping Andrew get to the stage he found himself prior to launching YMR. Just another example of how important it is to have the supported of your loved ones when making a leap as important as this.
So there are a few things you might feel like doing right now. You might feel like re-reading the above? Perhaps you can resonate with this particular recruiter, perhaps they’re working in a comparable market to you & you’d like to re-read both their history & some of the support that has been important to them since their inception. Alternatively you might feel like reading another case study from the collection? Perhaps you’re interested in hearing other stories, other insights into what pulls recruiters to start their own agencies & compare that with your own thoughts & feelings around the topic. Or perhaps you just feel ready to make that first step for yourself? You’ve read a few of these case studies now & can see parts of “you” in every journey, you’ve looked at their history, you’ve reviewed what they had to say about Isotope & you might have even taken a sneak peak of them on LinkedIn. Whatever you feel like doing, what’s stopping you clicking that yellow button & exploring the idea a little further? 👇
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“Andrew is an accountant’s dream. There, I said it. Diligent, methodical & passionate about forever creating the right foundations for his startup, I am not surprised at how well YMR has done with Andrew at the helm. It can sometime be tricky launching your own agency in such a particular niche within a market but Andrew, through diligence & patience, has spent his first year of trading like we all would have hoped. Focussed on driving the sales of his business forward while he entrusts me & the rest of the Isotope team to support him in every guise. To work with someone that is as interested in the accounts as I am is just a bonus!”