Case Study
Sector: Education
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Case Study
Medical Devices
CGC Thomas was founded by Charlie Avison in the middle of 2021. Who, after 5+ years of working across both established & ‘startup’ agencies felt professionally & personally ready to make the leap & put his own mark on his own agency, in a market he knew so well. Focussing across Medical Devices and Healthcare (nationally & internationally, both on an interim & perm’ space), this is his story.
Client Name: Charlie Avison
Company Name: CGC Thomas
Sector: Medical Devices
Inception: 23 September 2021
Isotope Partnership: Equity
Most exceptional recruitment start-ups are born out of two desires. Firstly the desire to innovate; to create a new recruitment model built upon the professional experiences you’ve had over the years, something different, something new, something unseen in the recruitment world before. Secondly, the desire to improve – to take a model you know very well & add your own style, your own character, your own processes to improve upon a model you know so well.
When looking back at what professionally pulled Charlie to start his own agency & build CGC in the ways he has since inception, it’s clear in every interaction that those two desires were in the forefront of his mind.
Charlie started his career like so many recruiters do, cutting his teeth in the medical devices market for an established & well known agency within the space. An agency with a great reputation, great training & a great track record of developing great recruiters.
Like so many, he’d thought about the idea of starting his own agency during his early professional years – could he one day do this for himself & build something in his own vision? Of course the answer was yes, but he knew the timing was a little premature.
So, he made the decision to move away from the protection & established nature of that agency to join an agency where his remit was slightly similar to what it might (just might) be should he one day make the leap & start his own agency. & that remit was simple – to build the medical devices offering of that agency.
A few years in, some lessons learned, highs enjoyed & lows overcome; Charlie was ready. & this was when we were lucky enough to first talk with Charlie about the goals & ambitions he had for his own agency. He’d already “done it” for the last few years within his most recent role & had begun to think more recently – could he one day do this for himself & build something in his own vision?
Same question as before but this time, a slightly different answer.
The medical devices market is a broad & far-reaching market, spanning various verticals both internationally & nationally. Having been fortunate enough to support a number of agencies within the space over the years, we have a great idea of what support is required to allow our client to focus on what they do best. With that in mind, here are just some of the areas of support Isotope are lucky enough to work with CGC Thomas across:
Logo design
Business cards
Letterhead
Compliment slip
Email signature
Social Media Banners
Homepage design
Logo animation
Here are just some of the landmarks CGC Thomas have enjoyed since opening their doors.
International focus
Placements around the globe
First year success
Targets smashed
Dual desk strategy
Contract & Perm offering from day 1
Global Placements
Placements in 4 countries
As part of the on-going creative & marketing support provided to our clients, the creative team are on hand to ensure that both the visual & brand identity of our clients are constantly reflective of our client & their business. Check out just some of the more recent creative work, here:
Isotope have been invaluable as a partner for the start-up process. They’re incredible knowledgeable about the industry, and provide great financial support, but I’d say the major benefits of working with them are beyond the financial. They provide fantastic overall service in terms of acting as your back-office support, and help take away most of the admin that can distract from the day-to-day role. They provide continued education in the form of webinars, articles and additional services and information that grows your overall skillset beyond the recruiting.
Additionally, coming from an environment where you likely will have been working in a team with colleagues, they are a great resource to bounce ideas off, and share the highs and lows that you need to work through.
Without partnering with Isotope, I don’t believe I would have been able to sell a retainer and complete a contingent placement within the first 4 weeks of trading.
I would highly recommend their services for anyone considering setting up their own recruitment business.
For more mere mortals starting your own agency would be enough change for one business year, but not for Charlie. With the ink of the Incorporation Certificate for CGC Thomas barely dry, Charlie started the most rewarding & exciting journey he could think of, with a marriage proposal to his other half. A few months of planning, venue visiting & food tasting under their belt they tied the knot – all within the first year of CGC Thomas. Take about not doing things by half measures!
So there are a few things you might feel like doing right now. You might feel like re-reading the above? Perhaps you can resonate with this particular recruiter, perhaps they’re working in a comparable market to you & you’d like to re-read both their history & some of the support that has been important to them since their inception. Alternatively you might feel like reading another case study from the collection? Perhaps you’re interested in hearing other stories, other insights into what pulls recruiters to start their own agencies & compare that with your own thoughts & feelings around the topic. Or perhaps you just feel ready to make that first step for yourself? You’ve read a few of these case studies now & can see parts of “you” in every journey, you’ve looked at their history, you’ve reviewed what they had to say about Isotope & you might have even taken a sneak peak of them on LinkedIn. Whatever you feel like doing, what’s stopping you clicking that yellow button & exploring the idea a little further? 👇
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“When I first had the opportunity to talk with Charlie about his ideas around starting & developing his own agency, I wasn’t surprised to hear that it was something he’d thought about for a while. What has been really so enjoyable about our relationship with CGC Thomas over the last few years is that those goals, ambitions & aspirations that fuelled those initial conversations are now becoming reality as the business continues to take shape & develop. We couldn’t be prouder to be on this journey with him”