Case Study
Sector: Engineering
Case Study
Veterinary
JR Veterinary was founded by Janko Salzwedel in the middle of 2020. After 6+ years working within the veterinary recruitment space, of which she spent the entirety of her time progressing ‘through the ranks’ with her previous employer, it felt like the right time to transition from exceptionally talented recruitment consultant to recruitment business owner. Focussing across the locum & perm’ veterinary market, this is her story.

Client Name: Janko Salzwedel
Company Name: JR Veterinary LTD
Sector: Veterinary
Inception: 16 July 2020
Isotope Partnership: Traditional
They say once you start thinking about the idea of starting & running your own agency, it’s only a matter of time before you ‘make the leap’ & start building a business of your own.
Janko (or “Janks” to us) initially started exploring the idea of starting her own agency many (many) years prior to 2020. It had always been an idea that she had toyed with; rearing its head after yet another stella billing month, coming to the forefront of her mind after securing the business of another key client & becoming an all-consuming thought when she saw other exceptionally talented colleagues around her make that leap & start their own agencies. If they could do it, so could she!
Her conversations with key members of the Isotope team started in earnest a few years before the middle of 2020; a series of comprehensive phone calls, TEAMs calls & an inconspicuous meeting or two down in a well-known Exeter hotel exploring every facet of what Isotope had to offer her & her ambitions for her new agency. Could we support her lofty ambitions? Were Isotope going to be the right partners for her as her team grew? & did Isotope have a track record of supporting agencies within the veterinary market?
All questions that needed to be answered to ensure that we felt this was the right partnership for one another.
Having been lucky enough to support a number of agencies across the (far reaching) veterinary recruitment market, we knew we could provide JR Veterinary with the support they needed. Here are just some of the areas of support Isotope are lucky enough to work within JR across:
Logo Design
Business Card
Letterhead
Compliment Slip
Email Signature
Social Media Banners
Homepage Design
Logo Animation
Here are just some of the landmarks JR Veterinary have enjoyed since opening their doors.
As part of the on-going creative & marketing support provided to our clients, the creative team are on hand to ensure that both the visual & brand identity of our clients are constantly reflective of our client & their business. Check out just some of the more recent creative work, here:
“I found Isotope Capital professional and helpful throughout my journey of setting up on my own. I am the type of person that needs all the boxes ticked and Isotope were there every step of the way. They were never pushy and every conversations and decision was when I felt the timing was right. I would recommend Max, Laura and the team if you are looking for any advice on starting out on your own.”

The JR family are an avid rugby family. So much so that for the past two seasons, JR have been one of the principal sponsors of Taunton Rugby Club, with their jerseys proudly sporting the JR logo both home & away. Isotope have even been lucky enough to be invited to some of their corporate events over the years – an opportunity we never turn down!
So there are a few things you might feel like doing right now. You might feel like re-reading the above? Perhaps you can resonate with this particular recruiter, perhaps they’re working in a comparable market to you & you’d like to re-read both their history & some of the support that has been important to them since their inception. Alternatively you might feel like reading another case study from the collection? Perhaps you’re interested in hearing other stories, other insights into what pulls recruiters to start their own agencies & compare that with your own thoughts & feelings around the topic. Or perhaps you just feel ready to make that first step for yourself? You’ve read a few of these case studies now & can see parts of “you” in every journey, you’ve looked at their history, you’ve reviewed what they had to say about Isotope & you might have even taken a sneak peak of them on LinkedIn. Whatever you feel like doing, what’s stopping you clicking that yellow button & exploring the idea a little further? 👇
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“Effective recruitment startup support might start with ensuring the practical provisions, tools & support are in place for a client of ours to thrive, but it certainly does not end there. To ensure you are contuinally providing the right support, in the right way & at the right time to our client base, you need to have a genuine passion & love for them & the business they are creating. It’s safe to say, ever since we first had the opportunity to talk with & understand Janks & her ambitions for JR, we felt that affinity towards her. Her ambitions were infectious & it’s been a pleasure to be part of her journey over the last few years. Onwards & Upwards!”