Case Study
Sector: Information Technology
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Case Study
General
Satarah Recruitment was founded in the middle of 2011 by Esther Greenwood who, after 20 years of working across the recruitment market felt that it was her time to venture out on her own & build her own agency. Personally ready & professionally capable, after two decades of honing her craft it felt like the natural (very exciting) progression for Esther. Focussing across the HR, Commercial, creative & office support markets both on a permanent & temporary basis, this is her story.
Client Name: Esther Greenwood
Company Name: Satarah Recruitment
Sector: General
Inception: 24 May 2011
Isotope Partnership: Traditional
Bucket hats are one of the go-to head attires for Millennials & Gen-Zs up & down the country.
For those of you who might not be as keen on contemporary fashion trends as others; these are hats that, when placed on your head, look a little bit like you have an upside down bucket on your head. Usually accessorized with thin sunglasses & perhaps even a whistle (if you’re heading to an all day festival of some sort), it’s one the staples of fashion these days.
But 11-12 years ago if you came downstairs with a bucket shaped hat on your head & a whistle around your neck, society wouldn’t have been as accepting.
Entrepreneurship in the recruitment space are what bucket hats are in the fashion world; right now, in 2023, it’s very much in fashion. You’d be hard pushed to not know somebody who has taken the leap & launched their own agency (perhaps even with the help & support of Isotope!). But 11-12 years prior, it wasn’t as common.
Which meant that, when Esther started tentatively exploring the idea of launching her own agency it was greeted with a little bit of trepidation. Friends & family would holler “What do you mean you’re going to leave employment & start your own agency?” as she spoke openly with them about what she was thinking of doing.
But for her (& quite rightly so) it felt right. Having worked in the recruitment industry for 20 years, navigating through tricky economic times & working with large corporates alongside the occasion boutique firm; she felt that, with her experience of managing teams across all types of businesses & working so consistently across a handful of markets, she could start her own agency & ensure that this was the vehicle to help her navigate the next 20 years.
12 years into that journey & it’s safe to say, the perceived risks have paid off. Key members of the Isotope team have known Esther since the inception of her agency back in 2011, we’ve been lucky enough to see her grow & to see Satarah become the business that it is today – through her success we’re constantly reminded how lucky we are to be a part of this business.
The personal, pragmatic & practical approach that the team at Satarah have created over the years is also reflected in the type of support in & around that business. After all, effective recruitment startup support is based on truly understanding your client & building a support structure around them. With that in mind, here are just some of the areas of support Isotope are lucky enough to work with Satarah Recruitment across:
Logo design
Business cards
Letterhead
Compliments slip
Email signature
Here are just some of the landmarks Satarah Recruitment have enjoyed since opening their doors.
Multiple office moves
Growth, growth & more growth!
Hire success
A nimble growing team
Dual desk success
From Day-to-day supply & beyond!
Smashing targets
Always bettering the year just gone
As part of the on-going creative & marketing support provided to our clients, the creative team are on hand to ensure that both the visual & brand identity of our clients are constantly reflective of our client & their business. Check out just some of the more recent creative work, here:
I have worked with Laura and Max for over 8+ years and 100% rate their skills and experience to support a Recruitment Start-Up and the ongoing support to the business. Isotope Capital care deeply about giving the very best recruitment business advice and support.
Each business names means something unique & special to the recruiters we’re lucky enough to support & Satarah Recruitment is no different & has a certain celestial tie to it. Esther in Persian means “star” & what’s Persian for star? Satarah. It’s safe to say when the team here found out, we fell off our chairs.
So there are a few things you might feel like doing right now. You might feel like re-reading the above? Perhaps you can resonate with this particular recruiter, perhaps they’re working in a comparable market to you & you’d like to re-read both their history & some of the support that has been important to them since their inception. Alternatively you might feel like reading another case study from the collection? Perhaps you’re interested in hearing other stories, other insights into what pulls recruiters to start their own agencies & compare that with your own thoughts & feelings around the topic. Or perhaps you just feel ready to make that first step for yourself? You’ve read a few of these case studies now & can see parts of “you” in every journey, you’ve looked at their history, you’ve reviewed what they had to say about Isotope & you might have even taken a sneak peak of them on LinkedIn. Whatever you feel like doing, what’s stopping you clicking that yellow button & exploring the idea a little further? 👇
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You know those clients that, when they call, you can’t help but smile? The ones that you’re excited to talk with, excited to help & excited to troubleshoot & mitigate any problems they might face in their business? Well Satarah, for me, is that type of client. What this business showcases is how, as the most effective recruitment startup support model out there, you need to ensure there’s a genuine personal affinity towards one another before starting to work together. Your startup business is simply too important, too personal & too precious to be engaged with a business that doesn’t always ask the question of “what more can we do for this recruiter & their agency?”. A question we always ask when talking about Satarah at Isotope HQ