Case Study
Sector: Veterinary
Case Study
Technology
Technical Prospects was founded at the start of 2013 by Heidi Birch who, after 10+ years working within the recruitment space with one particular employer, finally felt it was the right time for her to make the leap & start to build her own agency. An agency that would provide her with the financial freedom & flexibility she needed for her & her (growing) family. Focussing on the software, engineering & manufacturing space, this is her story.

Client Name: Heidi Birch
Company Name: Technical Prospects LTD
Sector: Technology
Inception: 28 March 2013
Isotope Partnership: Traditional
Some recruitment agencies are born out of a desire to innovate, while others are born out of a desire to improve a service their founders know so well. Back in the dark ages of 2013, Heidi knew her market incredibly well; she knew what an agency needed to be to provide value to the recruitment industry & the results her clients desired & deserved.
It was partly due to the longevity of her recruitment experience & consuming desire to provide the best & most professional service to her ever-growing client base, that really drove her desires to start, run & develop her own agency. Coupled with a handful of personal landmarks on the horizon & a desire to build a business that would work in & around her personal life, it slowly started to become a matter of “when” not “if”.
Why couldn’t she build a business that would not only provide her with the personal freedom she held so dear but also simultaneously provide her with the financial freedom that owning your agency could provide?
Isotope have known Heidi ever since the inception of her business back in 2013, with a key members of the Isotope team being lucky enough to have been part of her journey for the last 10 years. Her conversations with Isotope were simply an extension of this; we always knew that in order to provide Technical Prospects with the support they needed, we needed to genuinely understand Heidi, understand what her business meant to her & understand why “quality service” was at the core of everything she did.
Something we feel pretty confident we know a lot about!
The holistic & consultative support that underpins the long relationship we have had with Technical Prospects is only truly effective if it mirrors the right practical & pragmatic support in & around that agency. Here are just some of the areas of support Isotope are lucky enough to work within Technical Prospects across:
Logo Design
Business Cards
Letterhead
Compliment Slip
Email Signature
Social Media Banners
Homepage Design
Logo Animation
Here are just some of the landmarks Technical Prospects have enjoyed since opening their doors.
As part of the on-going creative & marketing support provided to our clients, the creative team are on hand to ensure that both the visual & brand identity of our clients are constantly reflective of our client & their business. Check out just some of the more recent creative work, here:
Positive: Professionalism, Quality, Responsiveness
Isotope Capital are a safe pair of hands! They work proactively on your behalf to make sure you have everything in place, freeing up your time to focus on supporting your clients and delivering results! Such a great bunch of people, genuinely feels like they are an extension to my own business, providing support, direction and encouragement as and when needed. Strongly recommend!

It was never initially the intention of Technical Prospects to hire. Originally launched as a small independent, it was never really the intention of Heidi to hire into her agency & build in that way. However, as a result of the successes in the latter stages of 2020 & the entirety of 2021, it finally felt like the right time to welcome exceptional consultants into her team.
So there are a few things you might feel like doing right now. You might feel like re-reading the above? Perhaps you can resonate with this particular recruiter, perhaps they’re working in a comparable market to you & you’d like to re-read both their history & some of the support that has been important to them since their inception. Alternatively you might feel like reading another case study from the collection? Perhaps you’re interested in hearing other stories, other insights into what pulls recruiters to start their own agencies & compare that with your own thoughts & feelings around the topic. Or perhaps you just feel ready to make that first step for yourself? You’ve read a few of these case studies now & can see parts of “you” in every journey, you’ve looked at their history, you’ve reviewed what they had to say about Isotope & you might have even taken a sneak peak of them on LinkedIn. Whatever you feel like doing, what’s stopping you clicking that yellow button & exploring the idea a little further? 👇
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“Creating the visual identity of a recruitment agency is always a unique process; each client we’re lucky enough to work with has their own view on what the look & feel of their agency needs to be, often driven by personal preferences & market conditions. From conducting a full rebrand, from a logo overhaul to a completely new website, to social banners, marketing collateral & client merchandise for various annual events, it’s a constant pleasure working with someone as meticulous, passionate & thorough as Heidi.”