
Technical Prospects
- Client Name: Heidi Birch
- Sector: Technology
- Inception: 28 March 2013
- Isotope Partnership: Traditional
Success Story
Adcopia was founded by Henry Thorne in the latter months of 2023. After 8 years working across the industry – 4 of which were spent out in the UAE – Henry returned to the UK & decided that this was the time to make the transition from employee to business owner. After years of experience in the space, it was his time & this is his story.

Client Name: Henry Thorne
Company Name: Adcopia
Sector: Creative & Digital
Inception: November 2024
Isotope Partnership: Traditional
Looking Back
The journey that Henry took prior to launching his own agency is one that we know will be very familiar to any recruiter who has considered the idea of starting their own agency. We’ve talked a lot here at Isotope about the catalysts that make exceptional recruiters finally decide to launch their own agencies & one of the biggest, is the penultimate role prior to making that move.
For Henry, his previous role (the one he excelled so much within prior to making the move to Adcopia) really exposed him to what it would require & mean to start & run his own agency. You see like so many, Henry was tasked with building out the creative & marketing offering for his employer from the ground up. They were a new startup agency themselves, trading out in the UAE & they needed someone with the knowledge that Henry had to support.
Always eager for a challenge, Henry jumped at the opportunity & had 3-4 very successful years within the business. His conversations with key members of the Isotope team came out of a realisation that the UAE was not going to be his forever home & as such, a journey back to the UK beckoned along with the question of “what now?”.
The choices were simple – join a reputable agency & help grow out the creative offering for them? Or take the learns, experiences & war wounds he’d picked up over the years & funnel that into his own agency?
It doesn’t take a genius to work out which one he decided upon. & Isotope very grateful for the opportunity to have helped him do just that.
Support Areas
Having been lucky enough to support a number of agencies across the (far reaching) creative & marketing recruitment market, we knew we could provide Adcopia with the support they needed. Here are just some of the areas of support Isotope are lucky enough to work within Adcopia across:
Visual
Logo Design
Business Card
Letterhead
Email Signature
Social Banners
Website
Visual
Good to Know
Henry is an entrepreneurial nomad. Sure he lives in London but enjoys the freedom & flexibility that comes with running your own agency to be a frequent flyer across the world. Switzerland, London, the UAE – you name it, he’ll be there. Building Adcopia one placement at a time from a city close to you, we are sure!

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Has the pleasure of working with the guys at Isotope over the past 8 months and it’s been brilliant. New website, full handling and advice of finances and procedure and expert advice. Would 100% recommend to anybody looking to make the leap on their own. You don’t realise how much work goes into setting up on your own, but with the help of Isotope, it becomes so much simpler!
Henry Thorne - Adcopia
Isotope
Commentary
“I know how lucky we are here at Isotope to work with some great recruiters. I also know how lucky we are to work with some great people as well. Henry is a rare mix of both; a great recruiter who has the adaptability, tenacity & focus that to need as a busienss owner; coupled with just being a great guy too. I knew we were lucky to work with Henry & are very grateful to be part of his journey and that of, Adcopias’ as well.”
Max Jones - Director, Isotope Capital