Adcopia
- Client Name: Henry Thorne
- Sector: Creative & Digital
- Inception: November 2024
- Isotope Partnership: Traditional
Success Story
Reinforced Recruitment was founded by Alex Wallace who, after nearly 10 years working within the construction recruitment space, decided to launch his own agency. He is a prime example of someone who knows his market, knows the mechanics to make it a success & has the courage to do it. The latter is sometimes taken for granted. Sometimes just because you could do it, doesn’t mean you have the confidence, courage & commitment to make the leap but he did & Reinforced has gone from strength to strength ever since.
Client Name: Alex Wallace & Emily Hayes
Company Name: Reinforced Recruitment
Sector: Construction
Inception: June 2023
Isotope Partnership: Traditional
Looking Back
Isotopes journey with Alex started long before we started working together. Max Jones & Alex Wallace first started talking about the idea of starting his own agency 9-12 months prior to June 2023 (the launch month of Reinforced Recruitment). Max still talks now about how great those early stage conversations were, how honest Alex was about what he was looking to do in his own agency & how clear it was that this was the right next step for him.
You see Alex had had a great journey. He’d been part of the same agency for just coming up to 10 years, learnt his trade, honed his skills & gone through every up, down, horror show & successful period you could imagine within the construction space. So it was only natural that he was thinking, well what now?
He had a great relationship with his, then, employer (& still does to this day) & the ambition for Alex to launch his own agency was not rooted in anything other than wanting to build a business for him & his family. With a wife who was also in recruitment, he could see how if he were to start his own agency – this could, with a lot of hard work & commitment, become a family busienss that would support them & their growing family over the years to come.
Our conversations with Alex started thoroughly; we delved into all of the above, what a successful business would look like for him, what support he felt he would need to help him on that journey & how the support would change as the business matured & grew alongside some of the landmarks he had in his mind. Over the course of the next 12 months those telephone conversations turned into meetings face to face & slowly but surely we progressed through the launch of his agency.
June 2023 came & the business began.
It hasn’t been all smooth sailing – far from it. The market has had some challenges that would put any recruiter under pressure but this is why it’s so important to have that genuine wealth of experience behind you before you decide to launch your own agency. The market conditions weren’t new to Alex, he’d seen it before (& no doubt, however much we all hope not, will see them again!) & it therefore allowed him to navigate it with real control.
2026 has seen the business welcome Emily Hayes into the business as both a shareholder, director & billing consultant & they are on course to continue to grow their agency well into 2027 & beyond.
Support Areas
Having been lucky enough to support a number of agencies across the (far reaching) construction recruitment market, we knew we could provide Reinforced Recruitment with the support they needed. Here are just some of the areas of support Isotope are lucky enough to work within Reinforced Recruitment across:
Visual
Logo Design
Business Cards
Letterhead
Social Media Banners
Email Signature
Website Design
Visual
Good to Know
Alex Wallace is what the kids called “LinkedIn famous”. His posts amass 100s of likes, comments & interactions on a daily basis. From posts about construction & business ownership to family life & golf handicaps – every post pushes Alex & Reinforced further into the minds of anyone on the platform. The only thing higher than the average likes he’ll get on his LinkedIn posts is his golf handicap…
Explore More
8 weeks into starting my recruitment business with Isotope’s support and I couldn’t be happier.
Max & the team have been 1st class from the word go and have made this an amazingly smooth process. If you’re thinking of going it alone – get in touch with these guys!
Alex Wallace & Emily Hayes - Reinforced Recruitment
Isotope
Commentary
“Every time I talk with Alex on the phone, we agreed a fixed time to talk. You know, 10am/1pm/4pm whatever the time, we agree it & I call on the dot. & every time, without fail Alex will comment on the fact that I’ve called as agreed right on the time we agreed. I suppose our relationships over the years has been a journey in itself since the inception of Reinforced Recruitment. From the early days of launching the agency, to supporting through those first few years, to seeing Emily now come into the business. I really enjoy it & am so pleased for them both & what they’re building”
Max Jones - Director, Isotope Capital